![]() ![]() Understanding what led to Apple having such a high NPS can give you an idea of what you could focus on to achieve similar results.Īpple’s NPS score isn’t a coincidence, after all. And if they do the latter, it’s safe to assume those people are loyal customers. The score showcases how many people are happy with your brand, and how many actually promote it. Why is Apple’s Net Promoter Score important, you ask? Because NPS is related to a company’s growth and customer retention levels. Hence, the brand was granted an NPS score of 72 in 2022 – NPS which streamed confidently upwards over the past 3 years. ![]() Apple made sure to be close to their customers at all times and meet the new challenge with the same creativity and passion. The company not only managed to excel at creating an omni-channel customer experience, but to also give back to the community, for example by partnering with Google on the Covid-19 contact tracing technology. As of 2016 through 2017, the company had an NPS of 72 – one of the highest in the technology industry – following a decrease in 2018 to a score of 63.Īnd, although their NPS seemed at risk due to the pandemic, as most companies took a considerable hit, Apple was more than ready to keep up with customer expectations and stay on top of their mind – registering a record fiscal year in 2020. According to NPS Benchmarks, Apple’s NPS score in 2022 is a resounding 72, which is significantly higher than the average NPS score of the consumer electronics industry.Īpple’s continual focus on improving its Net Promoter Score has produced significant results for the company. Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. ![]()
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